Branding: Alana's Wines
This is one of the four big Brand projects I made for Portfolio Class during Spring 2024 semester (from February to May 2024). I had to come up with 5 culminating Brand projects in order to finish my Portfolio and pass the class.
This is project is named Alana's Wines, a company that makes wines that caters to men in their 30s/40s, who have upper-middle class income; thus, this brand includes lots of luxurious imagery that caters to men like the use of black, gold and red, and wine related imagery.
Down below I logo designs, packaging design, and advertisements.
This is Alana's Wines logo and the Behance cover for this project (which also serves as the brand image). It consists of the name "Alana" in gold. As for the brand image, I went for a light peach color, since it's subtle, and some grape imagery that makes reference to the fruit used to make wine.
And here are the wine tags. They consist of the logo, date of production, product information, and an image that eludes to the place the wine was produced. The Chateau image is from France, and its reference on the text underneath.
I went for a subtle, elegant design with neutral colors such as black, dark red, and a light peach color (only the logo is more eye-catching, which helps to draw attention to itself).
As for the box in which some of the wines would be shipped in, I decided to make a design that resembles the tag: It has the same Chateau, similar text and product information. I also decided to add the same grapevine from the Behance cover image for this brand, in order to fill up the space at the top.
Finally, here we have the billboard that would advertise the product. It has a modified version of the logo, since just the name "Alana" didnt work well in terms of layout. I also added a slogan "Luxury at the reach of your hands" that matches the image of the product (since it has hands grabbing the wine bottle). I also included a website so that people can look it up.
I went for the main colors of the brand, black, dark red, and gold. In order to solidify the hierarchy of text, not only I made the logo bigger and the other text smaller, but I also played with the transparency of the text in order to not make it stand out too much.
