Branding: Zephyr Wellness
This is one of the four big Brand projects I made for Portfolio Class during Spring 2024 semester (from February to May 2024). I had to come up with 5 culminating Brand projects in order to finish my Portfolio and pass the class.
This is project is named Zephyr Wellness, a Spa company caters to women in their 20s, who are middle class, and care about wellness; this brand focuses on fun vibrant imagery that feels refreshing and fun.
Down below I logo designs, packaging design, merchandise and advertisements.
This is Zephyr Wellness logo and the Behance cover for this project (which also serves as the brand image). It consists of three parts: a logotype with the name Zephyr Wellness (and text underneath is a more subtle font clarifying the types of services offered by Zephyr), a cloud icon that makes reference to freshness and the name Zephyr (which means wind), and a yellow oval that serves to frame the previous two. I used the colors fuccia, blue and yellow, which would represent the three primary colors.
As for the brand image, I went for a colorful and multicolored, fun and fresh aesthetic that would appeal to women in their 20s. I used a rainbow palette, cloud imagery, and palm trees since they are associated with resorts (and also because Zephyr is based in Miami Beach, the city of wellness and beauty).
One of the two touchpoints I made for this brand was a soda, that would be sold at the Zephyr Wellness Spa in order for the customers to enjoy, but that can also be brought as a souvenir, and thus promoting Zephyr Wellness through their customers.
This soda is supposed to be refreshing and healthy, since not only Zephyr Wellness cares about aesthetic services, but also wants to promote health (which can help people be more attractive in the long run).
The design has the logo, a cloud background, a pink text with the name "Super Soda", product information, and a cloud frame in order to make this product more aesthetic (a very important part of the brand Zephyr Wellness).
The other touchpoint I made for this brand was a skincare, that would be sold at the Zephyr Wellness Spa as a souvenir, in order to promote the brand, but also give customers a reason to come back.
The design is almost the same as the soda, with the logo, the cloud background, the pink text, and the cloud frame. I also made use of white for the product description at the front so that It wouldn't get more attention than the name of said product.
Lastly, I have a billboard advertising for Zephyr Wellness. It sports the same brand design as the touchpoint , with the logo and the cloud background, but this time there is no pink text (I used black in order to get more attention to the text given that people who are driving do not have time to pay too much attention to the billboard), and now I included the image of a woman enjoying the services of the Spa. I included a slogan "Refresh your body and soul" (which makes reference to the name and imagery of the brand), and the website name.
