This is an Instagram Story made for my dad who is a DJ and plays a whole weekend every month, and needs to promote his shows. He plays at Shoto, a restaurant from Washington DC. I combined two logos that belong to Shoto (a Pictorial Mark and the Logotype), and under them added the general location of the restaurant (Washington DC).
Then further down the story, I added the address of the restaurant, the dates my dad is playing, the time his show starts, and his name.
Finally, I added Shoto's website, telephone number, and Instagram handle at the bottom of the story, accompanied by matching icons.
The colors used were the brand colors: beige and green. I used green for the typography, and created a gradient background using that beige and a lighter version of said color.
As for the typography, I used the Gill Sans font (in light, regular and bold) since it's cleanliness and elegant style of this font is perfect for a story inspired by Shoto.
New Version
Recently, my dad asked me to upgrade the story I made for him. He wanted a green background instead of beige, a more "square font", and more Shoto iconography. To solve this, I did several changes. First, I used the same green I used for the typography in a separate layer in "Color" blend mode to change the color of the background; as a result, the background is now green and the same hue as the typography, and now the composition is more cohesive. As for the font choice, I changed it from Gill Sans to Helvetica, since the later is more "square" than the former. Lastly, I took a Shoto pattern, removed the background with Photoshop, and went back to Illustrator (where I designed the Instagram Story) to add it to the composition (in a new layer); then I changed this new layer to "Lighten" and lowered it 30%.
